TAG Heuer Introduces the New Aquaracer Professional 300

Source: TAG Heuer

Swiss watch brand TAG Heuer recently unveiled its classic Aquaracer collection model during this year’s Watches and Wonders Geneva. Titled the Aquaracer Professional 300, the watch comes with a striking and instantly recognisable aesthetic, including the updated Aquaracer collection’s six signature features.

The collection has always offered a unidirectional rotating bezel, sapphire glass, a screw-down crown, water resistance up to 200m, luminous markings, and a double safety clasp, real-world functions that divers know to rely on in the deep. This year, TAG Heuer’s designers improved upon these features while still respecting the company’s divers’ watch tradition as well as delivering a design and material refinements that would meet and exceed the high expectations of today’s picky watch connoisseurs.

For example, the most immediately recognisable element of the Aquaracer’s design is its 12-sided unidirectional rotating bezel, which has evolved in this latest refresh. It now features the integration of a scratch-resistant ceramic insert across the collection. Each of the 12 facets has also been fluted, so the bezel would be easy to grip and turn, no matter which facets the wearer is holding. TAG Heuer also upgraded the sapphire glass, integrating a magnifier over the date at six o’clock into the underside of the glass so that the surface is smooth to the touch.

Source: TAG Heuer

Furthermore, the case, bezel and metal bracelet have all slimmed down without compromising the timepiece’s core performance features, such as improved 300m water resistance. To complete the Aquaracer Professional 300’s look and feel, the designers returned to the famous scaphander diving suit at the case back that first appeared on the Aquaracer case in 2004. As a result, the watch now has a more sophisticated profile and is lighter and more ergonomic.

Moreover, the new Aquaracer Professional 300’s sophisticated dynamic isn’t limited to its design fundamentals. In terms of models, there will be seven references in two sizes in the core collection, and all of them are powered by TAG Heuer’s Calibre 5. Four references will have a 43mm case, and three will feature cases measuring 36mm. Six of these will be in stainless steel, with either black, blue or silver dials.

Source: TAG Heuer

There will also be  43mm pieces in high-tech matte Grade 2 titanium with a green dial, and a green ceramic bezel insert with a yellow triangle at 12 o’clock. Every indication on its minutes scale is filled with blue Super-LumiNova to maximise low-light visibility. On the other hand, the stainless-steel models have either a black or blue ceramic bezel insert with a white triangle at 12 o’clock filled with blue Super-LumiNova.

All in all, the introduction of the Aquaracer Professional 300 collection marks a new chapter in TAG Heuer’s luxury tool watch story. Bold and yet elegant, highly functional and yet versatile, it’s a highly robust watch with a luxury feel that goes beyond the edge and sets for a new generation of divers, adventurers and urban explorers who want to push their limits.