Personalise Your Own Luxury Watch

In case you are not already aware, Swiss luxury watch manufacturer Jaeger-LeCoultre offers a watch personalisation service, making luxurious customisation straightforward and simple for their affluent clientele. The service includes engraving the back of their Reverso watch, where you can utilise the personalisation tool on their website, or order your own special, made-to-measure engraving that is solely unique to you. The versatile though decadent design of the Reverso watch has a reversible dial, so engravings on the back allow for that sentimental touch or artistic flair – depending on the client. You can arrange to have your Reverso to be engraved, if you already own one, or order a new Reverso to be engraved upon purchase.

The genius lies in the online personalisation tool, which enables you to design your own engraving on the dial with innovative graphics, to observe realistically what the engraving will look like. Immediate customisation options available on the website include initials, Chinese zodiac sign, specific date or some text, with various lacquer colours and elegant fonts to choose from according to your personal taste.

luxury watch design
Source: The Australian Financial Review

Special-order custom engravings can include your family’s coat of arms or any other specific design you wish to be engraved such as clients’ photos and sketches. Actress Amanda Seyfried known for her lead roles in “Mamma Mia!” and “Les Miserables” had the portrait of her shelter-rescued Australian shepherd dog Finn engraved on her Reverso. She considers Finn her “lucky charm” so the detailed engraving is the perfect way to add a sweet and deeply personal touch.

Another very artistic option is to have a piece of art reproduced in enamel. The various designs that have been produced have been highly regarded and are a sheer delight to the eyes. Enameling with artwork sparks true appreciation for the immense effort to produce such bespoke designs upon a simple glance. The new Reverso Tribute Enamel models boasts a white gold case specifically made to bear the miniature enamel designs by artists Georges Seurat, Xu Beihong and Katsushika Hokusa, who reproduce intricate artworks in miniature form to suit the dimensions of the dial.

luxury watch personalisation
Source: Jaeger-LeCoultre

In order to do the enamelling, the case needs to be engraved to create a recess, on which the enamel is applied, meaning the metal of the watch must be of a certain thickness to carry the enamel. Be aware, however, enamelling cannot be applied on stainless steel, pink or red gold, as pink and red gold contain copper, so heating the case to approximately 800 degrees Celsius affects the surface of the metal and stainless steel becomes too fragile to withstand this heat. Hence, the enamelling process can only be done on yellow or white gold. On the other hand, stainless steel can be personalised with lacquer, which does not require such an excessive heat treatment.

You can access the online personalisation tool on Jaeger-LeCoultre’s website via the link:

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