Maserati Continues Its Winning Partnership with the Rolex Monte Carlo Masters

For the third consecutive year, the Rolex Monte Carlo Masters named Maserati the primary sponsor and official car of this prestigious sporting event. The Italian car manufacturer promises to elevate the tournament experience with its display of unparalleled luxury and performance in automotive engineering. This prestigious collaboration between Maserati and one of the most esteemed tournaments in the tennis calendar solidifies a partnership built on elegance, performance, and a shared commitment to excellence. From April 6th to 14th, the iconic clay courts of Monaco not only witnessed thrilling tennis matches but showcased Maserati’s iconic models, including the Grecale, Levante, Ghibli, and Quattroporte. 

Source: Verge

Since its inception in April 1896, The Rolex Monte Carlo Masters, formerly the Monte Carlo International Lawn Tennis Tournament, has stood stands as a beacon of prestige within the world of tennis, drawing enthusiasts and glamour-seekers alike to Monaco’s legendary clay courts. This annual event, held at the Monte Carlo Country Club, is a highlight in the ATP Tour Masters 1000 series, attracting top male professional players from around the globe. Over its prestigious history, the tournament has evolved into a pinnacle of sporting excellence, with names like Rafael Nadal etching their legacies into its clay surface. In perfect synergy with the values upheld by the Rolex Monte Carlo Masters, Maserati brings its signature blend of refined sportiness and contemporary elegance to the tournament. Renowned for its all-Italian craftsmanship and timeless style, Maserati brings an unmistakable flair to every aspect of the event. 

While the on-court action captivates tennis enthusiasts, Maserati ensures that the off-court experiences are equally memorable. Tournament attendees and special guests had the chance to test drive some of Maserati’s finest creations, including the MC20, GranTurismo, and Grecale. Two of these exclusive experiences feature Maserati’s latest creations, the MC20 Cielo and the GranCabrio Trofeo. These stunning vehicles, designed for open-air driving pleasure, embody the essence of freedom and exhilaration. These cars made their media debuts at the tournament, with the Maserati GranCabrio Trofeo stationed in the Commercial Village and the Maserati MC20 Cielo Opera d’arte appearing at the VIP Village. 

Crafted through a collaboration between Maserati’s exclusive Fuoriserie customisation program and Centro Stile, the MC20 Cielo Opera d’arte is a testament to artistic independence and ingenuity. The journey to create the MC20 Cielo Opera d’arte is a testament to Maserati’s unwavering commitment to excellence. Over a year, skilled artisans at the Viale Ciro Menotti plant in Modena meticulously brought this vision to life, employing a complex and refined process that celebrates the brand’s heritage and vision for the future.

Source: Verge

Furthermore, the unique design that was displayed at the Rolex Monte Carlo Masters was a one-of-a-kind creation. Inspired by abstract art, the stand-out motif decorating the exterior of the MC20 Cielo Opera d’arte was created especially for the esteemed tennis event. From its striking livery to its hand-painted wheels adorned with the brand’s iconic Trident marque, this bespoke creation was a testament to Maserati’s unwavering dedication to excellence and its ongoing pursuit of automotive perfection.

Maserati’s continued sponsorship of the Rolex Monte Carlo Masters celebrates the two brands’ unwavering commitment to elegance, performance, and the pursuit of excellence. Whilst the tournament showcased extraordinary displays of sporting prowess, Maserati’s presence served as a reminder of the enduring allure of Italian craftsmanship and the artistry of automotive engineering. As Maserati continues to redefine the boundaries of luxury sportscars, it remains a driving force behind some of the most prestigious events in the world of sports and luxury.